Designing holistic solutions that focus on total user needs coupled with engagement methods that provide delight and value to bring users back again and again.
Creating simple methods for engagement to enhance user experience from basic product needs to micro-interactions meant to charm and delight.
Building empathy and understanding are the first steps in crafting solutions for users. Formative and summative testing methods are core to my process.
Being a certified ScrumMaster gives deep insight into the Agile methodology and how to foster collaboration between business, development and design teams.